In the run up to the New Year the whole team at MotivAction have been working their socks off to win some fantastic new brand experience projects for some of the world’s best-known brands. In addition, Dave Turner our Operations Manager has been busy visiting universities and holding recruitment days to recruit the next wave of brand ambassador talent. I thought I’d catch up with him to find out what he and the team look for in great brand ambassadors.
What’s the most important quality you look for in a brand ambassador?
Being a brand ambassador isn’t an easy job. Imagine standing in a busy shopping centre and trying to encourage passers-by to stop and be engaged in the client’s brand or offer. You don’t have time to be a sales person, you only have time to be their best friend. So, what do we look for? Mostly natural charm and charisma.
What is the selection process like?
It’s actually quite tough. We only have a few hours with these guys so our interview techniques have to quickly identify those that are going to be great at the job. We carefully outline the nature of the job to each of the interviewees and we then give them the opportunity to leave half way through if they don’t think they are going to be able to do it.
You spend quite a lot of time on the road searching for brand ambassadors, what are the benefits to our clients?
It’s really important that our clients’ brands are represented properly so we work hard to find brand ambassadors that we know, that work well in a team and that will deliver 100% of the time. Then we can match specific brand ambassadors that will work best for a specific client.
If you’re interested in becoming one of MotivAction’s Brand Ambassadors visit fill in our recruitment form or drop us a line with a little information about yourself to crew@motivaction.co.uk.
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