Wednesday, 14 August 2013

It’s all gone ‘Cirque Berserk’!

Roll Up! Roll Up! Roll Up!

The event theming trend of the year has caravanned its way to an event near you. It’s The Circus Theme!

Since its arrival the Circus has fascinated us Brits and as a consequence it’s no wonder that event agencies like The MotivAction Group are re-imagining ways to present everything you can do under a big top.

You’ll be pleased to know that you don’t have to spend the sort of budgets that Cirque Du Soleil have at their disposal to create a truly crowd pleasing performance.

A fantastic example of this is our local friends that organise the Standon Calling festival every summer. The weekend’s acts (including De La Soul – I’d forgotten all about them!) will be housed in a big top and the on-site bar, sweetly called the Strongman’s Arms, will be hosting a series of quirky sessions including ‘The Art of Whipping’ and ‘How to Conquer Your Fear of Clowns’. I can see that they might appeal to some of MotivAction’s employees!!

If Circus appeals then also check out London’s Southbank where the Wonderground Festival is now fully underway, with shows ranging from Canadian Lumberjacks to a traditional Parisian Burlesque knee’s up. There’s something for the clown or contortionist locked away in each of us. 

So, no matter what your stance is on clowns being funny or just plain creepy, it’s clear that the circus hasn’t lost its appeal.

Now, where did I put my whip?

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Friday, 9 August 2013

MotivAction pack EE’s suitcase for the summer

If you’re travelling through Stansted or Manchester airport on your summer holidays over the coming weeks you won’t fail to notice the rather large suitcase MotivAction has produced for EE’s latest roaming campaign.

Our brand ambassadors are on hand to tell holiday makers about the fantastic roaming rates they can receive to make sure they’re in touch with family and friends whilst abroad.

If you’ve got a brief sitting on your desk for a live marketing or brand experience campaign then feel free to share it with our lovely team of creatives at MotivAction. We’d love to help!

Get in touch with Andy Cording: or call 01920 458555 to find out more.

Wednesday, 7 August 2013

The Olympic Park’s ‘Pop-Up’ Legacy

We don’t know if you noticed but a rather large sports festival popped up in the East of London last summer. And it seems that it’s set to become a firm favourite with festival and sports organisers wishing to ‘pop-up’ an event.

Harnessing the nation’s feel good factor following our Olympic glory, the park has already played host to an array of outdoor cultural events, ranging from the Open East Festival, the Wireless Festival and this summer’s hugely popular Anniversary Games.

The sheer scale of these projects really does impress. Amid the on-going renovation works you’d never expect to find swing ball arenas, cultured catering, multiple stages and the largest chunk of astro turf you’ve ever seen! It’s no mean feat!  

So far, the immediate Olympic legacy has been most enjoyable, with the diverse nature of the Park’s Event calendar perhaps the most pleasant surprise. Yet, the best bit of the lot is the fact that this ‘Pop-Up’ perfect festival ground is wham bam in the middle of London’s east end bringing exciting arts programmes to the masses, a green playground which really shouldn’t be.

Keep your eyes peeled for more thought provoking ‘Pop Ups’ as the trend continues to sweep the industry.

If you’d like to hear about anything we have professionally‘popped up’ here at MotivAction, get in touch.

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