Thursday, 9 January 2014

Is there such a thing as bad publicity?

For those of us involved within the creative and promotional industries we all appreciate the power of print and the value in checking grammar, word flow and spellings before a big event. Occasionally slogans can get lost in translation with computers formatted slightly differently, not to mention the less Shakespearean versions of English used throughout the world.

But imagine our surprise when we heard about the latest news from multinational electronics company, Samsung at this weeks CES conference in Las Vegas.

We've all heard about Hollywood Producer Michael Bay leaving the stage during the launch of Samsung’s new curved TV, but the experiential side of the launch revealed a technological rain wall, sadly containing a misspelled ‘Experiece’; an otherwise inspired concept which looked great but sadly also captured the attention of social media.

Samsung's rain wall

Perceptions of brands have never been formed or altered quicker than they are right now with the accessibility of the internet and social media.

Both of these occurrences have gained huge exposure for Samsung, so you could argue that they have received more coverage than they could have dreamt of, albeit not directly about their product but it certainly goes a long way for brand exposure. So is it true that 'there's no such thing as bad publicity’?

See previous Blog entries for some of the experiential escapes The MotivAction Group have provided.

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