Thursday, 12 December 2013

Brand Christmas

It’s that time of year again when the nations biggest brands unveil they’re multimillion pound Christmas blockbusters in the hope of sending sales, awareness and social media hits through roof in a bid to rule the media waves.

Ads are now purposely released during prime time ad breaks for mass exposure and aimed directly at the social media obsessed demographic. A tactic that has worked so well for John Lewis that its cartoon bear and hare characters now have they’re own twitter accounts with mass followings, see @JohnLewisBear and @JohnLewisHare

And this year's ad has already had twice as many views on You Tube than last year’s snowman ad, doubling the hits to the tune of 9.8 million views so far and dwarfing the theme packed M&S advert in the process.

So what are the crucial elements to a successful Christmas marketing campaign? The fresh thinking required for concepts that are both current yet classic whilst still original is a definite must and something we pride ourselves on here at The MotivAction Group.  This got us thinking about the many Christmas adverts over the years, Coca Cola, John Lewis, The Famous Grouse, or maybe Ant & Dec are a new Christmas winner.....but which is your favourite? 

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Merry Christmas from everyone here at The MotivAction Group!

Thursday, 5 December 2013

Street art hits the event world

Street art has always caused a stir, dividing the community into those who consider it an unlawful act of vandalism or those who rejoice in the name of arts and culture. Regardless of the on-going Tom and Jerry styled saga, graffiti has worked its way into the events industry with a subtle bang!
Street artists often hold the same aspirations as us here at The MotivAction Group, to not only ‘wow’ our clients but to truly engage on an experiential level, taking expectations of what’s deemed 'normal' to the very edges of its understanding. Bristol’s very own mysterious Banksy has been doing this for years, occasionally in the most obscure and even dangerous of locations, forcing the world to look and think a little deeper. Most recently he caused a stir in New York where he sold original canvases incognito for just $60 (£38) when they are said to be worth up to £20,000.  See more on this story here.
Within the ever developing events Industry a live graffiti demonstration or even digital graffiti wall can add an excellent visual impact to any event, pushing those corporate boundaries and bringing the flavour of a ram shackled, down town 1980's NYC to the conference hall to wow, shock and stir the imagination in the best ways possible.
Graffiti Workshops also offer an excellent experiential team building option with hands on and artistic twists.  And with Wi-Fi instant streaming capabilities allowing event delegates to share their fantastic experiences via social media, it can cause real ripples throughout the twittersphere adding further value and exposure to the event. 
ImageThe most exciting and inspiring variation of events industry graffiti fun is served up by the Graffiti Van. Offering events attendees a novel yet fresh way of creating some potential ‘art’ along with plentiful laughs and lasting memories. The contradiction of using an ex-ice cream van as a black board providing an experience that’s both a little naughty and a little nice.
So regardless of your personal views on whether the action of using spray paint onto walls is a crime against the eyeballs or innovative opportunist art that allows creativity to thrive in places where it should not, the utilisation into our events can prove a pivotal feature that will keep your attendees singing your praises long after the paint is dry.
See our previous blog entries for some of the experiential offerings we've found this year!
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