Thursday, 12 December 2013

Brand Christmas

It’s that time of year again when the nations biggest brands unveil they’re multimillion pound Christmas blockbusters in the hope of sending sales, awareness and social media hits through roof in a bid to rule the media waves.

Ads are now purposely released during prime time ad breaks for mass exposure and aimed directly at the social media obsessed demographic. A tactic that has worked so well for John Lewis that its cartoon bear and hare characters now have they’re own twitter accounts with mass followings, see @JohnLewisBear and @JohnLewisHare

And this year's ad has already had twice as many views on You Tube than last year’s snowman ad, doubling the hits to the tune of 9.8 million views so far and dwarfing the theme packed M&S advert in the process.

So what are the crucial elements to a successful Christmas marketing campaign? The fresh thinking required for concepts that are both current yet classic whilst still original is a definite must and something we pride ourselves on here at The MotivAction Group.  This got us thinking about the many Christmas adverts over the years, Coca Cola, John Lewis, The Famous Grouse, or maybe Ant & Dec are a new Christmas winner.....but which is your favourite? 

Join us on Twitter to keep up to date with our blogs and discussions or leave a comment below.  We'd love to hear from you!  

Merry Christmas from everyone here at The MotivAction Group!

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