Thursday, 29 March 2012

Interactive game proves a hit for telecoms brand experience

Queues of people formed up and down the country as people waited to take part in a game of batak for T-Mobile’s latest experiential campaign.

Reactions were tested to the limit as people competed to attempt to hit the most lights out in 60 seconds, with the top scorer at each location winning a Blackberry handset.

The brand experience game was not only fun but created an excellent visual using clever branding and design to turn the game into a phone. Most importantly, while people queued there was a great opportunity for event staff to talk to potential customers about their latest proposition and boost those sales!

Posted by Debora King, Project Manager, The MotivAction Group

Wednesday, 28 March 2012

‘Tis the season to get ‘fest’-ive for brands

It comes around just once a year and there are absolutely no snow covered scenes or cherubic choristers in sight. That’s right, the summer festival music season is fast approaching. And it’s not just the world’s music fans that are gearing up to see their favourite bands. The world’s biggest brands pay good money to attend the summer festivals because they know that when music fans aren’t moshing or doing air guitar, they have a captive audience that will interact with their brand.

These days brands wishing to do their brand experience activity have so many festivals other than Glastonbury to choose from. Festival organisers have realised that festival-goers that used to enjoy them in their youth would still like to attend even though they now have children. Harvest at Jimmy’s Farm and Latitude are two great examples and many brands that target this audience benefit by creating standout brand experiences that entertain and engage them.

And don’t think that festivals are strictly the domain of trendy twenty-somethings. There are festivals aimed solely at the toddler market. Lollibop in Regents Park is a summer festival for kids under the age of 10 and features appearances Rastamouse and Peppa Pig. They even have Ministry of Sound put on a mini disco for them! Again, the brand experience or live experiential opportunities are endless.

Throw in some MotivAction brand ambassadors that are trained to engage and talk with enthusiasm and knowledge about your product and you’ll find it’s a winning combination.

So, if you want your brand adored and loved by a captive audience at this year’s summer festivals then you’ve still got time book some space. Give us a call, we’ll be happy to help.