…and the best branded world record goes to...

I stumbled across this list of world records set by some of the world's biggest brands the other day, as part of their brand communications campaigns.

At number four, in homage to one of Belgium’s most famous export:

To mark the release of The Smurfs 3D movie, Sony created Global Smurfs Day. Eleven countries, including the UK, helped set a record for 'The largest gathering of Smurfs in 24 hours', with 4891 people donning blue paint and Smurf hats for the occasion.

At number three, one of the more bizarre parties I wish I’d been invited to:

IKEA set a record for the 'Largest crayfish party', with 4967 people attending events at 19 stores in the UK and Ireland. The crayfish party is a Swedish festival to mark the start of the crayfish season and is usually accompanied by copious amounts of schnapps.

At number two, one bar bill I’m glad I didn’t pick up:

The Antique Wine Company set a record for the 'Most expensive bottle of wine'. The item in question was a standard 750ml bottle of 1811 Chateau d'Yquem, which was sold for £75,000.

And finally, my favourite:

Warner Bros created the 'Longest red carpet at a film premiere' for Harry Potter and the Deathly Hallows: Part 2. It stretched 455m from Trafalgar Square to Leicester Square in London.

Posted by Andy Cording, Brand Experiences Account Manager