Good Brand Ambassadors are Vital to Brands

I attended a really fascinating workshop this week run by Karen, our Account Director for a major telecomms client. Our team at MotivAction are running some store openings around the UK and part of that process involves us selecting talented young brand ambassadors to be the face of our client during the launch. What was pleasing to see was a) just how bright, enthusiastic and eager our ambassadors are and b) just how much work our team puts into training them.

However, the aspect of the workshop that really stuck in my mind was Karen's talk about brands. It was a very insightful overview about the fact that a company or organisation's brand is so much more than simply their logo. She reminded them that our client’s brand is actually the way the organisation is perceived by their customers; the way the brand behaves and the things it represents. It just seemed to sum up quite nicely everything that MotivAction works so hard to achieve on behalf of its clients.

Posted by Andy Cording, Brand Experiences Account Manager