Our dearest of friends from across the pond have long celebrated the force known across the globe as Halloween with a real American sense of enthusiasm which now appears to be spreading.
Here at the Creative Enterprises Hub, along with countless others within our industry, we view this strange celebration of all things dastardly and bizarre as an excellent theming opportunity, or just an excuse for a party.
Here’s a selection of our favourite highly themed and experiential examples;
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| Thorpe Park Fright Nights |
Thorpe Park provides the ultimate ‘Fright Night’ having teamed up with the Scare Group UK to offer attendees not only a terrifyingly lit turn on the parks rollercoaster’s but in every crack and crevice of the park zombies, along with a variety of characters from the Saw movies, lurk with the no other intent than to scare. Genuinely only for those with a high scare threshold, consider this almost a health warning!
Click here for further details.
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| The Halloween Playground at The Vaults |
As ever London offers an array of fright nights from the grizzly to the gruesome, most coming in the shape of The Vaults, a now unused Underground train station filled with mystery, history and tales of another time and another world. These masters of morgue promise a playground for the freak in all of us.
The establishment of World Zombie Day only reinforces our developing fascination with all things spooky! The event takes place in over 50 cities worldwide where organized marches of the undead are staged with a meet place and a detailed route for the general public to either join the chaos or hide. This year’s London march started at Marble Arch Tube station and spread right across the capital ending up in a Zombie Ball.
This Halloween, rather than being frightfully dismissive or venting annoyance at the fact kids are knocking on the doors for sweeties, perhaps we should start to embrace this celebration, both within the industry and our social lives to fully realise its theming potential.
According to the demand for such events and activities, this could be a strong event theme throughout the calendar year. None the less it will prove a ‘freaky’ one to watch over the next few years.
See previous Blog entries for some of the experiential escapes The MotivAction Group has provided clients.
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